Let my people go surfing: the education of a reluctant businessman

Let my People Go Surfing, the education of a reluctant businessmanOne of the best way to start a company is to find something you are be passionate about and turn it into a business. Yvon Chouinard, founder of Patagonia, did just that and more, as he created a company that is a phenomenal success not just in terms of sales, but also an example in sustainability and corporate responsibility.

“Let my people go surfing” is definitely one of the best business books I have ever read. It’s a mix between an autobiography, a business book and – as Jared Diamond (winner of the 1998 Pulitzer Prize) described it – a blueprint for hope.

This book will tell you everything you need to know about Patagonia: how it was started and grew, its philosophy and what makes it so different and so great. Patagonia is a company with a coherent philosophy built by people willing to take action to act for a better world. Chouinard’s slowly grew a global business based on:

– innovation (Patagonia created some of the most innovative climbing gear in the world)
– total commitment to product quality
– full assessment and reduction of the environmental impact at every stage of manufacture
– concern for his employees and those of his suppliers.

All of these points are summarised in the company’s mission statement: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

“Let my people go surfing” is all about authenticity and values in business, and every business school student or entrepreneur should be made to read it.

Give this book a try, I promise that you won’t regret it!

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